Alison Heiser, Principal
In 2008, Alison Heiser Associates launched with a small group of clients to bring marketing and strategy to CEOs leading mid-cap and privately held companies. Today the business has expanded to serve leaders in Fortune 1000, non-profit organizations, and maintains strong relationships with our original clients. We work best when we connect routinely with the senior leadership, understand the culture and social dynamics, and foster personal relationships within the organization.
We’re engaged when clients are confronted with “wicked problems” that require deep thinking and imagining new business models.
I’ve always been attracted to really interesting challenges, and have been energized by multiple pivots during my career. My early days in the brand bullpens at P&G formed much of my thinking about strategy and discipline, and on numerous occasions I was tapped to bring “classical brand marketing” to other companies, most notably as head of marketing at Groupe Michelin. At mid-career I realized I was a serial consultant – hired to bring external perspectives and growth to blue-chip companies wanting to step change their marketing capabilities - while working on the inside. When I decided to make a formal change to consulting, a mentor at Accenture trusted me to develop marketing and customer strategy in collaboration with C-suite clients…before I knew my way around a power point deck. After returning briefly to CMO roles at Banta and Kimberly-Clark, I decided I was ready to launch Alison Heiser Associates, and truly it is the best gig I could ever imagine. I love working directly with leaders on their most pressing issues – getting to know them personally, constantly learning about new industries and technologies, and building confidence and alignment on a path forward. On a personal level, I’m lucky to be married to Jim Heiser, who is an amazingly talented figurative artist and tireless sounding board. Our son Michael studies engineering at Illinois, and we feel honored when he makes the occasional visit home to visit the “rental units”.
Alison earned her MBA from the Kellogg Graduate School of Management at Northwestern University, and her BS in Communications from the University of Illinois at Urbana-Champaign.
- Social entrepreneurship and nonprofit leaders
- Sustainability and business models for a circular economy